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News

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mediapost.com > publications > article > 417480 > navigating-mind-blowing-new-media-challenges.html

Navigating 'Mind-Blowing' New Media Challenges

1+ week, 6+ day ago   (839+ words) As AI agents begin to request content directly, publishers and platforms will need systems that expose enough metadata for discovery while still protecting paid content. It’s a challenge that engineers at JWX are trying to work through, John Nardone, CEO…...

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mediapost.com > publications > article > 414311 > youtube-to-pause-ads-during-peak-livestream-engage.html

YouTube To Pause Ads During Peak Livestream Engagement

2+ week, 2+ day ago   (231+ words) YouTube is making changes to the way it delivers ads during popular livestream sessions, deciding to rely on artificial intelligence to pause ads entirely when a creators’ viewers are engaging with the video most. According to a recent announcement, the…...

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mediapost.com > publications > article > 417438 > x-launches-advertiser-mcp-enables-third-party-ai.html

X Launches Advertiser MCP, Enables Third-Party AI

2+ week, 1+ day ago   (207+ words) X has launched its own “Ads Model Context Protocol” server, becoming the latest social media platform to integrate the ability for advertisers to create and edit campaigns with their preferred third-party AI-powered tools. According to the announcement, advertisers will now…...

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mediapost.com > publications > article > 417203 > the-evolution-of-destination-media.html

The Evolution Of 'Destination' Media

3+ week, 2+ day ago   (460+ words) Along came Google Search, changing how platforms like Yahoo, Excite, Infoseek, and Alta Vista delivered content for you to visit. Directories were massive. Google perfected search, and in the end, it became the primary way that people discovered information. Content…...

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mediapost.com > publications > article > 412820 > google-deepmind-gives-advertisers-more-to-think.html

Google DeepMind Gives Advertisers More To 'Think' About

3+ week, 2+ day ago   (407+ words) Google DeepMind released an upgrade to Gemini 3 Deep Think that specializes in reasoning. It is designed to tackle complex math, science, and logic challenges, but advertisers and agencies can use it to solve questions related to media buying or campaign…...