3+ day, 17+ hour ago   (285+ words) Snapchat wants to become a hub for creating, sharing, and managing plans, blending digital and real-life functionality while challenging popular apps like Partiful. Internal findings from Snap show that 35% of U.S.-based users between the ages of 13 and 24 report using group…...

3+ day, 19+ hour ago   (246+ words) Companies specializing in email are rushing to integrate their products with AI assistants. For instance, Constant Contact, an AI-powered marketing firm serving small businesses and nonprofits, has launched a connector in Anthropic’s AI assistant Claude, giving clients a faster way…...

4+ day, 58+ min ago   (855+ words) In July I wrote about the industry's love affair with visibility-based metrics. You can connect the data, but you still have to earn the authority. A few weeks later, the market ran the experiment. In the undying quest to make…...

4+ day, 19+ hour ago   (322+ words) YouTube is bringing its “Watch With” feature to more creators in an expanded test, inviting live on-the-go reactions to videos across the company’s mobile app. Creators included in the test will see the option to “React live” in the Share…...

4+ day, 19+ hour ago   (301+ words) Join for Free(you'll return to this article) YouTube is bringing its “Watch With” feature to more creators in an expanded test, inviting live on-the-go reactions to videos across the company’s mobile app. Creators included in the test will see…...

5+ day, 15+ hour ago   (861+ words) YouTube has changed its measurement structure and the way views are counted on its platform. Starting today, views are counted as soon as a video begins to play or someone enters a live broadcast. An update to calculate YouTube Partner…...

5+ day, 23+ hour ago   (412+ words) Of all the products being sold in B2B, one of the most complex is software, given the many platforms through which it is sold. There is no default model. “Across the market, revenue moves through rep-assisted sales, partner-led motions,owned digital…...

1+ week, 2+ day ago   (283+ words) In an effort to compete with WhatsApp, X has launched an API for brands using its stand-alone X Chat messaging app, inviting businesses to automate its customer service by creating “an agent that lives in chats.” According to X’s announcement…...

1+ week, 5+ day ago   (354+ words) By renaming the label for AI creator personas to "AI-generated profile," Instagram has announced it will restrict the reach of unlabeled profiles that feature AI-generated people, reducing their ability to monetize. Designed to improve in-app transparency while adhering to regulatory…...

1+ week, 6+ day ago   (354+ words) By renaming the label for AI creator personas to "AI-generated profile," Instagram has announced it will restrict the reach of unlabeled profiles that feature AI-generated people, reducing their ability to monetize. Designed to improve in-app transparency while adhering to regulatory…...