3+ week, 3+ day ago   (366+ words) "Personalization" is a likely contender for "Media3.0's" buzzword of the year, and a new slate of features just announced by Google may put it over the top -- ahead of other strong candidates like "GEO," "visibility," "agentic," "human-first," "retail tourism," and…...

3+ week, 1+ day ago   (460+ words) Along came Google Search, changing how platforms like Yahoo, Excite, Infoseek, and Alta Vista delivered content for you to visit. Directories were massive. Google perfected search, and in the end, it became the primary way that people discovered information. Content…...

1+ week, 1+ day ago   (283+ words) In an effort to compete with WhatsApp, X has launched an API for brands using its stand-alone X Chat messaging app, inviting businesses to automate its customer service by creating “an agent that lives in chats.” According to X’s announcement…...

1+ week, 5+ day ago   (305+ words) Email phishing and other cyber crimes continue to proliferate, according to a recent report from Red Sift. You have to wonder: What can legitimate marketing companies do about this problem? One possible solution is being offered by Red Sift itself:…...

4+ week, 1+ day ago   (320+ words) IAB Tech Lab, the Interactive Advertising Bureau’s technology arm, has been working on a roadmap for agentic advertising standards, with advancements similar to what powers the ecosystem today, to easily move systems into production. On Thursday, the organization released the…...

3+ week, 2+ day ago   (243+ words) AI use has grown among social media professionals, with 95% now using AI tools in their work, and 75% daily, according to a newreport from Metricool, Net Influencer reports. But 14% say AI-generated content performs worse than human-made, up from 5% in 2025. The biggest…...

3+ week, 2+ day ago   (209+ words) Unlike Snapchat+, the company's user-based premium subscription program grew 71% year-over-year in 2025, the Creator Subscription program is designed to help creators gain more control over the monetization of their own content. The program's global expansion was announced at the Snappy's Awards…...

1+ week, 5+ day ago   (354+ words) By renaming the label for AI creator personas to "AI-generated profile," Instagram has announced it will restrict the reach of unlabeled profiles that feature AI-generated people, reducing their ability to monetize. Designed to improve in-app transparency while adhering to regulatory…...

3+ week, 2+ day ago   (225+ words) It's been a little over a year since Google unveiled the beta version of AI Max -- its new AI-powered tool for setting up search advertising campaigns -- and this morning it unveiled new testing and planning tools for creating search campaigns....

5+ day, 2+ hour ago   (412+ words) Of all the products being sold in B2B, one of the most complex is software, given the many platforms through which it is sold. There is no default model. “Across the market, revenue moves through rep-assisted sales, partner-led motions,owned digital…...