4+ day, 11+ hour ago   (436+ words) India’s OTT audience universe has expanded 11% to 664.9 million in 2026 from 601.2 million a year earlier, with nearly half of the country’s population now part of the streaming audience, according to the sixth edition of the Ormax OTT Audience Report: 2026. The report,…...

1+ week, 6+ day ago   (271+ words) The discomfort is not about whether people are watching. They clearly are. The discomfort is about what happens next. When a consumer sees an advertisement on their television and later installs an app or completes a purchase on their phone,…...

3+ week, 3+ day ago   (538+ words) Connected TV is emerging as a high-attention, high-response medium in India, with a single CTV impression reaching an average of 2.5 people, according to a joint study by WPP Media and The Trade Desk, executed by Ormax Media. More than 80% of…...