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Wersm

One of the world’s leading independent sources of digital marketing news and insight, covering social media marketing, the connected lifestyle, and a lot in between.

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News

WeRSM - We are Social Media
wersm.com > metas-ai-agent-muse-climbs-to-no-2-in-the-us-app-store

Meta Muse AI Agent Climbs To No. 2 In The U.S. App Store

3+ day, 8+ hour ago   (539+ words) Meta’s new AI agent app, Muse, appears to be getting early consumer attention, just not yet at the scale of Meta’s biggest app launches. Muse has been downloaded more than 83,000 times on iOS in the U.S., where the app…...

Google News
wersm.com > instagram-ai-generated-profile-label-reach-limits

Instagram Targets AI Profiles Pretending To Be Human

1+ week, 6+ day ago   (449+ words) Instagram is starting to draw a harder line around synthetic people on the platform. That matters because the problem is no longer just AI content appearing in the feed. It is AI identity. The platform is now dealing with accounts…...

WeRSM - We are Social Media
wersm.com > bluesky-accidental-virality-optional

Bluesky Is Making Accidental Virality Optional

2+ week, 10+ hour ago   (383+ words) Bluesky has added a small control that says something big about social media fatigue: sometimes, users do not want more reach. That distinction matters. Most social platforms have spent years making virality feel like the default prize. Bluesky is testing…...

Google News
wersm.com > meta-pocket-ai-game-app-us

Meta Brings Pocket AI Game App To US Users

3+ week, 3+ day ago   (314+ words) Meta’s next AI experiment is not another chatbot. It is a tiny game factory. That combination matters. Pocket is not simply asking people to write a prompt and admire the result. It is trying to turn prompting into something social,…...

WeRSM - We are Social Media
wersm.com > meta-ai-is-getting-a-mac-app

Meta AI Is Getting A Mac App

3+ week, 4+ day ago   (487+ words) Meta AI is moving from the feed and the chat window to the desktop. Meta is launching a dedicated Mac app for its AI chatbot, putting Meta AI in the same desktop assistant race as ChatGPT, Claude, and Gemini. The…...