News
WPP Open Door launches AI lens for Prime Video
2+ week, 1+ day ago (21+ words) WPP Open Door and Snapchat introduce a generative AI-powered Lens to drive personalised content discovery for Amazon Prime Video’s latest campaign....
It's so easy to be lazy with AI, that it's dangerous: Laurent Thevenet
1+ mon, 1+ week ago (41+ words) Campaign India Contact Customer Support at " All the latest local and global industry news " The most inspirational and innovative campaigns " Interviews and opinion from leading industry figures...
Meta to begin testing Community Notes feature across Facebook, Instagram and Threads
3+ mon, 4+ week ago (48+ words) Following its move away from third-party fact-checking, Meta's Community Notes feature is intended to be less biased and more scalable. Contact Customer Support at " All the latest local and global industry news " The most inspirational and innovative campaigns " Interviews and…...
Adobe takes a stab at rewriting B2 B playbook with agentic AI tools | Marketing
7+ mon, 2+ day ago (1149+ words) As B2 B buying grows longer and less human, its new AI agents aim to rewire the sales'marketing loop, from identifying decision-makers to sealing the deal. In B2 B markets, where purchase decisions often stretch over months and involve multiple stakeholders, Adobe…...
AI won't kill SEO, but it will rewrite the rules | Digital
8+ mon, 4+ week ago (1081+ words) As search diversifies across AI tools and formats, SEO evolves from a singular strategy to one of many discovery pathways. The search landscape is undergoing a rapid metamorphosis, driven not just by technological advancement but by a shift in how…...