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News
IAB Tech Lab rolls out AAMP 2.3
6+ hour, 9+ min ago (408+ words) IAB Tech Lab, the global digital advertising technical standards body, announced the release of AAMP 2.3, an update to the Agentic Advertising Management Protocols. The past year has seen rapid progress in agentic advertising, with AI agents demonstrating how they can…...
Fluency introduces AI-powered capabilities to scale paid advertising
3+ day, 12+ min ago (501+ words) with built-in governance MediaBrief Fluency, the Agentic Advertising Operating System (OS) for scaling paid media across every major channel, now enables advertisers to put AI to work across paid ad campaigns that span hundreds of markets and millions in ad…...
Route Mobile brings SMS and WhatsApp messaging
4+ day, 19+ hour ago (392+ words) to Salesforce through AgentExchange app MediaBrief Route Mobile has launched an omnichannel messaging application on Salesforce AgentExchange, enabling Salesforce users to send global SMS and WhatsApp messages directly within Salesforce Cloud through Route Mobile APIs, without requiring custom development or…...
LTM partners with Chainguard to strengthen software security
4+ day, 19+ hour ago (301+ words) LTM partners with Chainguard to strengthen software supply chain security MediaBrief LTM, the global technology services and consulting company, has announced a collaboration with Chainguard to strengthen software supply chain security through BlueVerse™ RightLogic, its cybersecurity assessment and risk assurance…...
SailPoint launches new Identity Security solution
5+ day, 20+ hour ago (302+ words) The SailPoint Identity Security solution, powered by SailPoint Atlas, closes these gaps by delivering an active layer of protection that seamlessly unites human and machine context, and empowers organizations to confidently own every identity while reducing manual security overhead. It…...
Safer Internet India Releases Guide to Safe Online Shopping
1+ week, 3+ day ago (262+ words) Vishal Patil, Member of Parliament, Lok Sabha, said, “The benefits of India’s digital revolution can be fully realised only when every citizen feels confident participating in it. While innovation has made online commerce more accessible than ever, it is equally…...
Google Gemini launches Kaun Banega Crorepati Quiz Experience
1+ week, 4+ day ago (133+ words) MediaBrief Google Gemini has introduced a limited-time interactive quiz experience inspired by Kaun Banega Crorepati (KBC), allowing users to participate in a 16-question challenge directly within the Gemini app. Designed as a personal mini hot seat, the feature can be…...
Google brings Gemini Spark AI agent to India
1+ week, 6+ day ago (215+ words) Powered by Gemini 3.6 Flash, Gemini Spark is designed to automate routine tasks across Google Workspace applications including Gmail, Docs, Sheets and Calendar. The tool operates in the background on Google’s cloud infrastructure, enabling users to delegate repetitive digital chores while…...
Voice and privacy drive user comfort on digital platforms: FRND
1+ week, 6+ day ago (250+ words) When asked what makes them most comfortable interacting on an online platform, 50% pointed to strong safety and moderation features, the single highest-ranked factor overall, ahead of avatar identity (45%) and audio interactions (37%). Voice emerged as the predominant format for users’ emotional…...
LTM and Cognition Partner for AI Security Remediation
2+ week, 19+ hour ago (232+ words) LTM, the Business Creativity partner to global enterprises, announces a strategic partnership with Cognition, the AI lab behind the software engineering agent Devin. As a part of this partnership, LTM has onboarded Devin, Cognition’s Autonomous AI Engineer as part of…...