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Advertising & Creative
Concepts, media plans, creative testing, and measurement that scale.
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GetHookd Announces AI Ad Generator For More Persuasive Problem-Solution Ads
7+ hour, 33+ min ago (235+ words) GetHookd has launched an AI-powered ad generator designed to help small business owners and marketers produce problem-solution advertisements in minutes rather than days. The tool applies hook structures and persuasion frameworks drawn from a large database of analyzed ad campaigns,…...
Sydney Sweeney's near-nude ad shows the power of ragebait marketing
19+ min ago (669+ words) Sex sells, the old adage says. But a provocative new commercial, featuring a near-nude Sydney Sweeney, suggests controversy could be the real selling point. An ad for American sports prediction market Novig has rattled the internet, largely due to its…...
The case for out-of-home advertising in pharma
7+ hour, 51+ min ago (605+ words) As consumers experience digital fatigue and the FDA cracks down on TV ads, pharma brands are increasingly turning to out-of-home advertising. In an era where digital saturation and shifting consumer attention have made audience engagement more complex, pharma marketers are…...
Lead Gen Lab Rebrands as Hugo Digital Ads for Compass Real Estate Agents
7+ hour, 13+ min ago (387+ words) Hugo Digital Ads, the agency behind marketing for Compass real estate agents, is the new name of Lead Gen Lab. Since 2019 it has advertised 9,345 listings, delivered 7 billion ad views, and worked with 79 percent of Compass agents on RealTrends' The Thousand....
The VMH Group Launches New Digital Home For Its Global Media, Publishing & Ip Ecosystem
5+ hour, 48+ min ago (67+ words) PRLog The VMH Group Launches New Digital Home For Its Global Media, Publishing & Ip Ecosystem - VMH Media, encompassing VMH Magazine, VMH Luxury and VMH Sports Magazine - VMH Publishing, the company's book publishing and intellectual property division - The VMH distribution network,…...
Uber Eats goes back to 2013, a world “B.U.E.”, to launch new platform ‘Phew’ via Special Australia
1+ hour, 23+ min ago (300+ words) The shift follows four years of the impactful ‘Get Almost, Almost Anything’ campaign, which successfully broadened perceptions of Uber Eats beyond takeaway and was rolled out in more than 17 international markets. It succeeded the platform that kicked off the partnership…...
Turkey of the week: Coca-Cola's advertising has fallen far from the hilltop
2+ hour, 49+ min ago (341+ words) Campaign UK We and our partners process data for the following purposes:Actively scan device characteristics for identification, Advertising & Tracking Category, Create profiles for personalised advertising, Create profiles to personalise content, Develop and improve services, Functional Category, Measure advertising performance,…...
GEA Wins Gold at 2026 Middle East & North Africa Stevie Awards
8+ hour, 40+ min ago (283+ words) Riyadh, September 14, 2026, SPA -- The General Entertainment Authority (GEA) has won a Gold Stevie Award at the 2026 Middle East & North Africa Stevie® Awards, recently presented in Istanbul. GEA won in the "Award for Innovation in Workforce Upskilling and Reskilling - Government" category....
Amazon Falls as Its Advertising Reach Extends Into ChatGPT
8+ hour, 49+ min ago (226+ words) uk.finance.yahoo.com UK markets open in 5h 11m Amazon Falls as Its Advertising Reach Extends Into ChatGPT This article first appeared on GuruFocus. Amazon (NASDAQ:AMZN), the e-commerce and cloud giant, is expanding its advertising reach into ChatGPT, giving investors…...
Creativity with Results: The Independent Agency Advantage
5+ hour, 55+ min ago (707+ words) Pinto also reflects on the tension between creative ambition and business outcomes. Creative ambition should always be there, but it needs to be with results. It may sound like a cliché, but it is true: in advertising, creativity without results…...